About Sassy Studio
Sassy Studio was founded in 2026, built on years of experience in digital marketing, content, campaigns, and influencer marketing.
Founded by Avril Castañeda, the studio brings together social-first strategy, visual direction, editorial production, creators, paid media, and measurement to help hospitality, wellness, food & beverage, and lifestyle brands build a clearer digital presence aligned with what they offer.
Avril leads the strategy, visual direction, and creative judgement of each project. From there, Sassy works with a curated network of specialists in photography, video, editing, design, community management, influencer marketing, paid media, web, and measurement, selected according to what each brand needs to communicate.
Each project is assembled with the right talent, maintaining one direction from strategy through production, content, paid media, and digital optimisation.
We are not for every brand.
We are a boutique studio and work with a small number of well-chosen clients. We look for brands with strong potential and a real desire to grow. When we choose a project, we commit fully to it. We seek the right fit to deliver the best results.
How do we work?
First, we analyse your brand, industry, and current stage. Then we present our recommendation and design a formula together that fits your stage, audience, and goals. You have a menu of services, but our proposal is always personalised because no single formula works for every brand.